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> Get Articles > Traffic Generation - Getting Hits > Targeted Traffic

Targeted Traffic


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Stuart Reid
webmasternetpreneurnow.com

Netpreneur Now
http://www.netpreneurnow.com/mini.shtml


Web Site Traffic.



By Stuart Reid.



The goal of any business is to get visitors. In a web site this

traffic comes from clicks to your URL.



If you just put a page on the web and do nothing else then that'

s what will happen - nothing else.



You really need targeted traffic. If you put yourself into the

search engines then you will get targeted traffic. People will

search for something specific, and if your site comes up they

will visit you. If you attempt to spam the search engines and

use fake keywords then they will visit but will be suprised at

what they find and leave straight away. You get one visitor, yes,

but it was worth nothing. If you were honest then they will see

that what they searched for has some relevance to your site (

apart from the odd mistake). Then it's the job of your

content to keep the visitor there, but that's not the point of

this article.



If you write an advert then that will generate even more

targeted traffic. If that advert is put into a place where it

will be seen by people who have some interest in what you say

then it is even more targeted again. An advert about web

promotion in an e-zine about web promotion is highly targeted.

An advert about web promotion in an e-zine about computing is

still targeted but not so much. An advert about web promotion in

an e-zine about parenting is not so targeted but if you get

visitors from it then they will still be targeted visitors.

Again, it's your site that does the selling, but your ad nudges

a buyer into the right place.



The point is 500 targeted visitors are worth much more than 10,

000 non targeted.



So avoid start and exit exchanges! They aren't worth it. Some do

let you choose a category in which to get placed but most

visitors close these pop up windows as soon as they appear. If

you buy hits from paid-email companies the visitor will usually

only leave your site visible long enough to register a credit.

If you buy guaranteed hits packages then the hits registered

were in all probability not worth anything. There is a

big difference between a hit and a visitor who stays to read

your content.



So, remember - always strive to get targeted traffic and make

sure people see what they expect. Don't rely on throwing

thousands of visitors at your site and hoping some will buy.

They won't if they aren't interested, and they won't be

interested unless they meant to be there!



--------------------

Stuart Reid is the publisher of Netpreneur News and

webmaster of Netpreneur Now! Visit us for weekly

tips, reviews, recommendations and more. Free ad and

30 Top E-Books to new subscribers!

mailto:signupnetpreneurnow.com

http://www.netpreneurnow.com/

--------------------





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