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> Get Articles > Traffic Generation - Getting Hits > Winning The Hit Exchange Game

Winning The Hit Exchange Game


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Ofa Morgan
bluemoonoffersyahoo.co.uk

Blue Moon Offers
http://www.bluemoonoffers.com


"How do I get more traffic to your site?" That's the eternal

question. Or to be more precise, "How do I get more

targetted traffic to my pages, people who are going to be

interested in what I have to offer?"



Afterall, there's no point, or rather little point in getting

a steady stream of boxing fans over to your site, if its main

theme is bread making. I said little point because I'm pretty

sure that there are some boxing enthusiasts who are also avid

bread makers, but what would be likelihood of getting that

many over to your bread making site at any given time?



One method of getting targetted traffic to your site is through

the hit exchanges. Now despite what you may have heard about

them, I urge you to give me a chance to explain, why, if hit

exchanges are used in a certain way, they can be a great souce

of targetted visitors. Warm responsive prospects who want to

know more about your site and/or business.



Put simply, a hit exchange is a facility that you can use to

get hits to your site in exchange for viewing other people's

sites. Not all exchanges are created equal and two of the

main things to look out for when picking which ones to join

are:



A) anti cheat controls: the top hit exchanges have tight

anti cheat security which prevents the use of auto surf

software. Whilst the use of such programs is very

tempting and attractive, it kind of defeats the point of

the hit exchanges. There'll be more on this later on!



B) the exchange ratio: just how many sites will you need to

view in order to get one visitor to your site? The

smaller the amount of pages you have to visit in order to

get a hit back to your own site, the more productive your

surfing time will be.





The traffic that comes from hit exchanges has been called a

number of things, none of which are particularly savoury -

cheese burger traffic (well, I guess that's pretty savoury in

one sense of the word!), a waste of bandwith, a cheap gimmick.



Well, inspired by another internet marketer's experience with

them, I decided to advertise an ebay auction on one of the

top hit exchanges and ended up getting a much higher winning

bid than I would have done otherwise.



The thing with hit exchanges is that you've got to know how to

use them, otherwise your results will be disappointing. But if

you apply the three tips that I personally use when advertising

on them, you may be pleasantly surprised.



So let's go straight to....



No1: Create a special page for the traffic exchanges.



The maximum amount of time that your site will be given to

load is 30 seconds and the last thing you want is a slow

loading page. It needs to:



a) load quickly which will mean being very sparing with

the graphics and animation.



b) put across the greatest benefit for visiting you site

very clearly.



c) have a quick and easy way for surfers to bookmark your

page. This is very important. When surfing for hits,

you get into a kind of flow, one you don't really want

to interrupt. Having a favourites button will ensure

that people who are pushed for time can always come back

and view your page later.



If you have links to other sites on your special page,it's

best if they open in new windows. That way your visitor

doesn't have to leave the hit exchange.



It's also a good idea to have some form of email capture

facility on your page. Offer surfers something free in

exchange for their email address or use a subscription box

to get sign ups for your newsletter.



No2: Choose hit exchanges that allow you to select which

category your site falls into. This way, it will be

viewed by surfers who've also chosen this category or

similar categories. So your search optimization site won't

get shown to surfers interested in action/adventure games!



Some exchanges also let you pick the type of sites you

want to see.



No3: Use hit exchanges that don't allow cheating



Remember I touched on this earlier? It's so important

that I thought I'd talk a bit more about it here. Put

bluntly, hit exchanges that allow cheating aren't worth

too much of your time.



Why? Because whilst you're faithfully clicking away, and

viewing other people's sites, yours never gets seen because

X amount of surfers in that exchange aren't really

surfing at all. In fact they're using some form of surf

automation software that's busy doing the "clicking" for

them!



As I mentioned earlier, this really does defeat the

point of traffic exchanges which is to give some of your

time to view other people's sites to receive the time of

fellow hit exchange members.



Anti cheating controls can take the form of having to

click on a certain number or shape before you can proceed

on to the next page and earn a hit to your site.



Other types include acknowledging receipt of bonus credits

and some even offer cash prizes that you need to claim!





You may have heard a lot of bad things about hit exchanges but

don't be put off by them.



As with most forms of advertising, starting off with free

offers and then marketing your main product(s) and service(s)

will always work better than trying to sell something straight

away.



This is especially true of hit exchanges were people's main

focus is surfing for credits.



Apply the three tips above for better results, and whilst

surfing, take an interest in other people's pages. Learn from

their mistakes and try and emulate their sucesses. And you

never know, whilst looking through other people's sites, you

might very well come across that elusive product, service or

bit of information that you've been searching for.



---------------------------------------------------------------

Ofa Morgan is the owner of Blue Moon Offers, a site where you

can submit your articles, get free content and win a great

prize for your "rant 'n' rave". Find out how at:

http://www.bluemoonoffers.com . She's also a hit exchange

enthusiast and for more details on one of the top traffic

exchanges, visit: http://www.bluemoonoffers.com/wmq.html





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