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> Get Articles > Viral Marketing > How to Get Your Visitors To "Tell A Friend"
How to Get Your Visitors To "Tell A Friend"
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Dawn Gray
dawnbusymarketing.com
Website Marketing for Impatient Beginner
http://www.busymarketing.com
Does your website offer visitors a quick and easy way to
recommend it to a friend? If not, you're missing out on a
potential gold mine of free traffic. Your visitors will
be much more likely to recommend your website if you
remind them with a link or form on your website.
The benefits:
1. Automated website promotion. You set up the program and
write the message. Your visitors do the work of finding
qualified leads and getting your message to them.
2. You receive higher quality visitors. Your visitors will
refer people *really interested* in your products or
services. These people will be more likely to subscribe to
your newsletter, request your free reports, and ultimately
BUY YOUR PRODUCTS!
3. Nobody will every be insulted or upset by this promotion
technique (as long as you make it clear that the message
comes from their friend). People can only participate if
they visit your website, and email will only be sent by
people the recipient knows.
Reminding your visitors to recommend your website isn't
enough. You need to make it easy. Offer a form on your
website your visitors can fill out to recommend it to a
friend. Either put the form on every page of your website,
put it in a pop-up window, or link to it on every page.
There are many ways to do it:
1. Javascript. You can use the script at
http://www.javascriptcity.com/scripts/local/semail2.htm
or take a look at the other Javascript resources on my
Webmaster Resources page at
http://www.busymarketing.com/links.shtml
2. CGI. I really like Birdcast at
http://www.bignosebird.com/carchive/birdcast.shtml
- it's what I use on my website. You can find more CGI
website on my Webmaster Resources page.
3. A service. Many remotely-hosted scripts are available.
The most popular is Recommend-It at
http://www.recommendit.com (which offers a contest as an
incentive and allows you to add recommendation links to the
email you send out). There is also a free program called Let
'Em Know at http://www.letemknow.com which allows you to run
your own contest for participants and probably offers more
statistics. Either can be set up in 5 minutes or less.
Javascript and CGI scripts have the benefit of being
completely under your control. You can customize them to
work on your website and decide if and how visitors are
notified about the origin of your script.
Services are easier to set up, but have to make a living somehow
and may add advertising to your messages or force you to use
big, tacky buttons with their name and/or logo on your website.
Don't delay! Set up a Tell-A-Friend system on your website
to watch the number and quality of your visitors improve
without raising a finger.
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