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Hosting Hints


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Dave Barrett
daveemoneymonthly.com

eMoney Monthly
http://emoneymonthly.com


To succeed in today's world of e-commerce, it is absolutely

essential that you have a website. The host you choose can have a

profound impact on the success or failure of your business.



One thing you need to consider is whether to use a professional

host or a free host. I understand the desire to keeps expenses

down, especially in the critical start-up phase of your business.

You'll be tempted to cut corners, but there are some corners you

just shouldn't cut, and deciding on your web host is one of them.



On the Internet, image is everything. Do you want your visitors

to see a professional business they can trust, or a business

that's too cheap to pay a professional service? Or worse, to be

dismissed as an amateur. That's the image a free web host

conveys. When you weigh in the cost of buying software and the

time involved to do it all yourself, you really aren't saving

anything.



On the other end of the spectrum, there are some web hosts who

try to justify charging higher than average prices by offering a

vast assortment of extra features. Most people don't have the

computing skills required to take advantage of all the features

they offer, and they know it. By offering tons of extras that

almost no one will use, they can jack up their rates and gouge

their customers. Keep your future needs in mind, but don't pay

for services you don't need.



Look for price and volume flexibility. Your host should have the

ability to expand your services as your business grows. Most good

hosts offer different pricing packages and let you upgrade to a

larger package as your needs expand. Pricing varies widely, from

inexpensive to unaffordable. Remember, you get what you pay for.



Make sure they offer a full range of hosting services. Even

though you may not need advanced features now, it's probably a

good idea to go with a host who offers them. By the time your

business expands to the point where you need to upgrade to the

deluxe package, you'll have more than enough money to pay the

extra costs to incorporate them into your site. Most hosts will

even do it for you.



You probably won't need all these features when you are just

starting out, but the most common ones to look for are:



* 24/7 support

* 24/7 FTP access

* Guaranteed uptime

* Regular daily backup

* Personal CGI-bin

* Java, Perl, and PHP enabled

* Browser-compliant

* Web based email

* Autoresponders

* High bandwidth & connection speed

* Compatible with your software and skills

* Microsoft Front Page compatible



A quality host must have the ability to properly manage its

available bandwidth. If your host is not managing its bandwidth

correctly, or using more than it can handle, the results could be

disastrous. Hundreds of websites could suddenly go down,

including yours, disrupting your sales and costing you money. As

a rule, a host shouldn't be using more than 50% of its bandwidth.

That's a big enough cushion if the extra bandwidth is ever

needed.



Additionally, your host should offer you protection from any

attacks by hackers. You should be able to rely on your host to

keep a constant vigil over your website. You want the security

of knowing your livelihood is being watched over by competent,

trustworthy people. That is, after all, part of what you're

paying them for.



One factor that cannot be stressed enough is stability. In my

opinion, a good host should boast at least 98% uptime.

Obviously higher is better, but a minimum of 98% should be

guaranteed. If a visitor tries to access your site and it's

down, you've lost a potential customer for life.



Make sure your host has regular, and reliable back-up systems.

Crashes do happen, though thankfully not very often. In the

unforeseen event of a crash, it's imperative that your host has

up-to-date backups of your data, so it can be easily reinstalled

when the system is back online. It may never happen to you, but

it's best to choose a host that is prepared.



This is your livelihood, so always be vigilant. Don't be afraid

to treat your web host as you would any other supplier. It's up

to you to see to it that your host is providing you with the

services you're paying for. Research your potential host well

and make sure they not only offer everything you need, for today

and in the future, but are also reliable and trustworthy.



It can often take years to build the kind of reputation you need

to truly be successful. Don't postpone starting your business

any longer or you could lose momentum. Haven't you deprived

yourself of real financial freedom long enough?





Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dave Barrett is editor of eMoney Monthly, official ezine of the

eMoney Enterprises family of websites, including:

http://HostOnTheRange.com



Get a website with all the bells & whistles, without the usual

high-cost of "business" packages. Host On The Range offers full-

service quality web hosting and great value. When choosing a web

host, choose http://HostOnTheRange.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





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