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> Get Articles > Web Site Design > Attract Potential Buyers to Your Web Site With Valuable Content

Attract Potential Buyers to Your Web Site With Valuable Content


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Leva Duell
webmasterprofitablewebstrategies.com

Profitable Web Strategies
http://www.profitablewebstrategies.com


Attract Potential Buyers to Your Web Site With Valuable Content

by Leva Duell

Copyright: © 2002-2003



Give People Reasons to Visit and Buy from Your Web Site



Content is the most important component of your web site. Useful

content gets visitors to your site, engages them, builds credibility, and

converts them into buyers. Surveys indicate that 80 percent of visitors go

to web sites to get information. Only 5 percent are interested in graphics.



Valuable content can include how-to articles, reports, tips, links to useful

resources, and freebies. For example, a web design company may provide

free graphics and diagnostic tools. A CD web site may offer free reviews,

biographies of musicians, and an online jukebox that allows visitors to

preview their music selection.



To make money with your web site, you also need to include:



- Contact information. Include your name, business name, email, 800#,

local phone number (international prospects can't call 800 numbers), fax,

and mailing address.

- Company information.

- Product information, the benefits of your products and services, how to

purchase them, and their best uses.

- A compelling, benefit-oriented sales letter.

- A special offer.

- A call to action.

- Ordering information.

- An online order form.



Target Your Audience



- Provide information that is valuable, useful, or entertaining to your target

market.

- Feature content relevant to the topic of your site.

- Use a feedback form to find out what your visitors and prospective

buyers want.



Visitors typically come to your web site four to seven times before they

buy from you. Go to http://www.profitablewebstrategies.com/content.htm

to find out how to keep attracting prospective buyers to your site and turn

them into buyers.



P.S. Read more in-depth articles at http://www.profitablewebstrategies.com



This article is an excerpt from Inside Secrets to Developing a Profitable

Web Site. Visit http://www.profitablewebstrategies.com for more

information.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Web design built on proven marketing strategies!



FREE monthly ezine "Web Profit Strategies" provides powerful, non-techie

Web design and marketing strategies to increase your online profits.

Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online

Sales." Send email to: mailto: subscribepwsprofitablewebstrategies.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





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