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> Get Articles > Web Site Design > Business Web Design Basics

Business Web Design Basics


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JC Anderl
articlesredlionbooks.com

Red Lion Books
http://www.redlionbooks.com


On the Internet, the way your website looks reflects very

heavily on your business. It is a fact of life that people

judge other people by the way they look, and the cyber world

isn't any different. Potential customers judge your online

business by the way your website presents itself. Take a

second and think about what type of impression is your site

giving.



If you aren't satisfied by the image that your site

presents, here are a few design aspects that you can

possibly improve.





1. Graphics - Your business can't afford to have

unprofessional looking graphics. All of the pictures on

your site should have a purpose and be related to the page

or section that it is placed on.



Moving or animated graphics can also detract from the

effectiveness of your site. Let the amateurs use the neon

green flashing banners screaming "CLICK HERE," your site

will be much better off with clear, professional graphics.





2. Loading Time - Your whole site should have pages that

load quickly. If you have a catalog of pictures on your

site, be sure to make thumbnails that you can click for a

larger picture. You should also specify width and height

for all pictures. This way, all of the text can load on the

page because it knows where the pictures are going to fit

without having to load the pictures.



At the very least, concentrate on making sure that your main

entry page is quick loading. Web surfers are impatient,

don't make them wait too long, because it only takes one

click of the back button and they may never see your site

again.





3. Focus - Your site needs to be focused and easy to

navigate. A potential customer should be able to tell what

your site is about within five seconds of loading your main

page. Sometimes webmasters try to cram everything about

their site on the front page. A cramped look is not

attractive. Try to lead visitors into other parts of your

site instead of trying to fit your whole site on the front

page.



You should also have a link to your home page on every page.

Visitors don't always enter through the front page, and

even if they do, they can easily get lost in an unfamiliar

site. Make sure that they can easily find your entry page.





4. Avoid Technology - Alright, don't avoid technology by

any means, this is cyber space. What I mean is that you

don't need to have the latest flashy design tricks on your

site. Your most important focus should be on creating an

attractive, content filled, easy to navigate site. Until

all of those criteria are filled, don't even think about

adding extra features. If you do, make sure that there is

a reason for it and it fits with the site, otherwise it is

a waste of time. 







Best of luck to you,



JC Anderl

http://www.Redlionbooks.com , mailto:JCRedlionbooks.com



Visit my site or email me if you have any questions about

marketing or website promotion.





-------------------------------------



Learn about the many aspects of business online - how to

get traffic, make sales, and enjoy your business. JC's

website, Redlionbooks.com, specializes in advice about

Internet marketing and web site promotion, learn to promote

your business online at http://www.redlionbooks.com .





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