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> Get Articles > Web Site Design > CGI and Forms in your Marketing Website

CGI and Forms in your Marketing Website


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Stuart Reid
webmasternetpreneurnow.com

Netpreneur Now
http://www.netpreneurnow.com/mini.shtml


CGI and Forms for your Website

By Stuart Reid



Are you making the most of interactive features for your web

site? Almost all browsers now support various scripts and data

entry methods. They are not hard to use, and can spur a browser

to do *something*. JavaScript and Java plugins can work in any

web page. CGI tools will usually require access to your

`cgi-bin` and an ability to set permissions, unless the tool is

remotely hosted.



Note: If you are reading this online and the "pre" tags show up

ignore them. They are to stop the examples executing.



Forms



If you include a form on your website you can use e-mail from

the server to do lots of useful things. You can include a

feedback form, which will send you a note to your personal

e-mail address. You can use a sign-up form that does the same

thing but sends the details to your autoresponder or newsletter

tool. You can even use a refer-a-friend script that will send

your link to inputted e-mail addresses.



All these help to promote your site and give something back to

the user. An empty input box or a flashing cursor is screaming

to be used! It is much more efficient than a `mailto:` link.



Forms are simple to implement. You need to place some HTML in

your page and you need to use a script on your site. Most

hosting packages come with an e-mail form script, if not use one

the links at the end of this article. As you can see from the

example below, which goes in the body of your page somewhere,

it's just a list of inputs for name and e-mail, plus a submit

and a clear button. The rest is just standard HTML codes.



FORM ACTION="scriptname.cgi" METHOD="post"

INPUT TYPE="hidden" NAME="recipient"

VALUE="your.emailwhatever.com"

Name: INPUT TYPE="text" NAME="name" SIZE=10 MAXLENGTH=20 br

E-Mail: INPUT TYPE="text" NAME="email" SIZE=10 MAXLENGTH=30

br

INPUT TYPE="submit" VALUE="Send!" br

INPUT TYPE="reset" VALUE="Clear"

/FORM



Obviously change scriptname.cgi to your script, and recipipent

to your e-mail address. Script names are usually something like

/cgi-bin/fmail.cgi or /cgi-bin/formmail.cgi



Pop-Ups



Pop-Ups are a simple line of JavaScript that will open another

browser window. They can be misused, so keep it to one per site.

Pop-Unders are similar but they are loaded behind the main

window and are not seen until that main window is closed. Exit

Pop-Ups will only appear when the main window is closed. They

are all great advertising tools. Use them along with the next

suggestion!



This next part is placed in the HEAD section of your HTML

page. Where it says htmlfile insert the name of the page you

want popped-up. Where it says myWin that's the window title.

Hopefully the rest is self explanatory.



script language="JavaScript"

!--hide

function OpenPopup()

{

window.open("htmlfile", "myWin", "status=no,scrollbars=yes,width=

400,height=300");

window.event.cancelBubble = true;

window.event.returnValue = false;

}

//stop hiding--

/script



Then change your BODY tag BODY onLoad="OpenPopup()"



Page Rotators



These are used a lot for those running start-page exchanges, to

maximise hits from various programs. You can also use them (and

more effectively) with a Pop-Up to show different ads for each

window that appears. They are also useful as a home page to show

random ads, banners, etc on the site.



Here is a good page-rotator script. It's too long to put here.

Find it at http://www.netpreneurnow.com/articles/rotate.txt



Forums



There a few good forum systems available for free. These are a

well developed messageboard for your website and can help to

create a community. In practice it can take a while to set up

but if you are reasonably competent on your PC it shouldn't be

no problem. You can get forums remotely hosted so you only need

to provide a link from your site, but this is probably a last

resort as reliability can't be assured and the external site

will take people away from your own pages.



A good forum system is from Discus. Get it at

http://www.discusware.com/

There's an example running at:

http://www.netpreneurnow.com/forum/



FFAs, Classifieds, etc



Worth hosting on your site, but probably not worth using

yourself. All they are good for is harvesting e-mails and these

are usually fake, junk, or autoresponders anyway. If you

moderate your links page well and only allow posting from the

page itself it can be useful to your visitors.



FFA from http://www.submitad.com/

Classifieds from http://www.becanada.com/



Ad Trackers



Not really part of your site but useful for your own ads. A lot

of things you *pay* for can be had for free with a little

know-how or perseverance. Why use ROIBot or similar if you can

have it tracked from your own URL? eg: "http://mysite.com/track.

cgi?link1"



Look for all kinds of scripts from:



http://www.bignosebird.com/

http://www.scriptarchive.com/

http://www.free-scripts.net/

http://javascript.internet.com/

http://freecode.com/





There are scripts for everything out there. If you have the

ability to use them then do! You can even get complete referral

scripts, affiliate program scripts, shopping basket

applications, remote-management scripts and more. Not all are

free, but compared to the cost of a subscription service well

worth considering.





--------------------

Stuart Reid is the publisher of Netpreneur News and

webmaster of Netpreneur Now! Visit us for weekly

tips, reviews, recommendations and more. Sign up for

a free ad and 30 free e-books.

mailto:signupnetpreneurnow.com

http://www.netpreneurnow.com/

--------------------





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