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> Get Articles > Web Site Design > CGI and Forms in your Marketing Website
CGI and Forms in your Marketing Website
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Stuart Reid
webmasternetpreneurnow.com
Netpreneur Now
http://www.netpreneurnow.com/mini.shtml
CGI and Forms for your Website
By Stuart Reid
Are you making the most of interactive features for your web
site? Almost all browsers now support various scripts and data
entry methods. They are not hard to use, and can spur a browser
to do *something*. JavaScript and Java plugins can work in any
web page. CGI tools will usually require access to your
`cgi-bin` and an ability to set permissions, unless the tool is
remotely hosted.
Note: If you are reading this online and the "pre" tags show up
ignore them. They are to stop the examples executing.
Forms
If you include a form on your website you can use e-mail from
the server to do lots of useful things. You can include a
feedback form, which will send you a note to your personal
e-mail address. You can use a sign-up form that does the same
thing but sends the details to your autoresponder or newsletter
tool. You can even use a refer-a-friend script that will send
your link to inputted e-mail addresses.
All these help to promote your site and give something back to
the user. An empty input box or a flashing cursor is screaming
to be used! It is much more efficient than a `mailto:` link.
Forms are simple to implement. You need to place some HTML in
your page and you need to use a script on your site. Most
hosting packages come with an e-mail form script, if not use one
the links at the end of this article. As you can see from the
example below, which goes in the body of your page somewhere,
it's just a list of inputs for name and e-mail, plus a submit
and a clear button. The rest is just standard HTML codes.
FORM ACTION="scriptname.cgi" METHOD="post"
INPUT TYPE="hidden" NAME="recipient"
VALUE="your.emailwhatever.com"
Name: INPUT TYPE="text" NAME="name" SIZE=10 MAXLENGTH=20 br
E-Mail: INPUT TYPE="text" NAME="email" SIZE=10 MAXLENGTH=30
br
INPUT TYPE="submit" VALUE="Send!" br
INPUT TYPE="reset" VALUE="Clear"
/FORM
Obviously change scriptname.cgi to your script, and recipipent
to your e-mail address. Script names are usually something like
/cgi-bin/fmail.cgi or /cgi-bin/formmail.cgi
Pop-Ups
Pop-Ups are a simple line of JavaScript that will open another
browser window. They can be misused, so keep it to one per site.
Pop-Unders are similar but they are loaded behind the main
window and are not seen until that main window is closed. Exit
Pop-Ups will only appear when the main window is closed. They
are all great advertising tools. Use them along with the next
suggestion!
This next part is placed in the HEAD section of your HTML
page. Where it says htmlfile insert the name of the page you
want popped-up. Where it says myWin that's the window title.
Hopefully the rest is self explanatory.
script language="JavaScript"
!--hide
function OpenPopup()
{
window.open("htmlfile", "myWin", "status=no,scrollbars=yes,width=
400,height=300");
window.event.cancelBubble = true;
window.event.returnValue = false;
}
//stop hiding--
/script
Then change your BODY tag BODY onLoad="OpenPopup()"
Page Rotators
These are used a lot for those running start-page exchanges, to
maximise hits from various programs. You can also use them (and
more effectively) with a Pop-Up to show different ads for each
window that appears. They are also useful as a home page to show
random ads, banners, etc on the site.
Here is a good page-rotator script. It's too long to put here.
Find it at http://www.netpreneurnow.com/articles/rotate.txt
Forums
There a few good forum systems available for free. These are a
well developed messageboard for your website and can help to
create a community. In practice it can take a while to set up
but if you are reasonably competent on your PC it shouldn't be
no problem. You can get forums remotely hosted so you only need
to provide a link from your site, but this is probably a last
resort as reliability can't be assured and the external site
will take people away from your own pages.
A good forum system is from Discus. Get it at
http://www.discusware.com/
There's an example running at:
http://www.netpreneurnow.com/forum/
FFAs, Classifieds, etc
Worth hosting on your site, but probably not worth using
yourself. All they are good for is harvesting e-mails and these
are usually fake, junk, or autoresponders anyway. If you
moderate your links page well and only allow posting from the
page itself it can be useful to your visitors.
FFA from http://www.submitad.com/
Classifieds from http://www.becanada.com/
Ad Trackers
Not really part of your site but useful for your own ads. A lot
of things you *pay* for can be had for free with a little
know-how or perseverance. Why use ROIBot or similar if you can
have it tracked from your own URL? eg: "http://mysite.com/track.
cgi?link1"
Look for all kinds of scripts from:
http://www.bignosebird.com/
http://www.scriptarchive.com/
http://www.free-scripts.net/
http://javascript.internet.com/
http://freecode.com/
There are scripts for everything out there. If you have the
ability to use them then do! You can even get complete referral
scripts, affiliate program scripts, shopping basket
applications, remote-management scripts and more. Not all are
free, but compared to the cost of a subscription service well
worth considering.
--------------------
Stuart Reid is the publisher of Netpreneur News and
webmaster of Netpreneur Now! Visit us for weekly
tips, reviews, recommendations and more. Sign up for
a free ad and 30 free e-books.
mailto:signupnetpreneurnow.com
http://www.netpreneurnow.com/
--------------------
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