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> Get Articles > Web Site Design > Develop a web site that stands out from the crowd
Develop a web site that stands out from the crowd
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Leva Duell
webmasterprofitablewebstrategies.com
http://www.profitablewebstrategies.com/b
http://www.profitablewebstrategies.com/be_unique.htm
Develop a web site that stands out from the crowd
by Leva Duell
Copyright: © 2003
Attract your audience with a benefit that is different from other web
sites. What is your distinct advantage? What separates you from your
competition? What is distinctive about your offer? Why should your
prospects choose you over others?
Visiting competing web sites will give you ideas about content, design,
and features you may need for your web site. Then develop a web site
that stands out and distinguishes you from them.
Answer these questions to help you formulate your uniqueness.
- Why should prospects buy from you instead of your competitors?
- What are the most important benefits or results your customers will
achieve from your products or services?
- What do you do better than anyone else? Do you possess hard-to-find
or specialized expertise?
- Do you offer a free consultation, initial visit, analysis, or better advice?
- What makes your products or services better, unique, or more desirable
than your competitors?
- Do you have the lowest prices or the highest quality products in your
industry? Do you provide the fastest service, the strongest guarantee,
longest hours, or better follow up? Do you keep customers informed
with newsletters or information hotlines?
First, determine what makes your online business unique. Then you can
emphasize your uniqueness to make your web site stand out and set you
apart from your competition.
This article is excerpted from Inside Secrets to Developing a Profitable Web Site.
Visit http://www.profitablewebstrategies.com/ebook.htm for more info.
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