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> Get Articles > Web Site Design > Develop a web site that stands out from the crowd

Develop a web site that stands out from the crowd


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Leva Duell
webmasterprofitablewebstrategies.com

http://www.profitablewebstrategies.com/b
http://www.profitablewebstrategies.com/be_unique.htm


Develop a web site that stands out from the crowd

by Leva Duell

Copyright: © 2003



Attract your audience with a benefit that is different from other web

sites. What is your distinct advantage? What separates you from your

competition? What is distinctive about your offer? Why should your

prospects choose you over others?



Visiting competing web sites will give you ideas about content, design,

and features you may need for your web site. Then develop a web site

that stands out and distinguishes you from them.



Answer these questions to help you formulate your uniqueness.



- Why should prospects buy from you instead of your competitors?

- What are the most important benefits or results your customers will

achieve from your products or services?

- What do you do better than anyone else? Do you possess hard-to-find

or specialized expertise?

- Do you offer a free consultation, initial visit, analysis, or better advice?

- What makes your products or services better, unique, or more desirable

than your competitors?

- Do you have the lowest prices or the highest quality products in your

industry? Do you provide the fastest service, the strongest guarantee,

longest hours, or better follow up? Do you keep customers informed

with newsletters or information hotlines?



First, determine what makes your online business unique. Then you can

emphasize your uniqueness to make your web site stand out and set you

apart from your competition.



This article is excerpted from Inside Secrets to Developing a Profitable Web Site.

Visit http://www.profitablewebstrategies.com/ebook.htm for more info.

--------------------------------------

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FREE monthly ezine "Profitable Web Strategies" provides powerful, non-techie

Web design and marketing strategies to increase your online profits.

Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales."

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