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> Get Articles > Web Site Design > Get FASTER Download Times By Making BIGGER Web Pages!

Get FASTER Download Times By Making BIGGER Web Pages!


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Michael Hopkins
michaelbizzydays.com

BizzyDays Ebook Publications
http://www.bizzydays.com


As a webmaster you already know how important it is that

your web pages download fast. In a nutshell, if your pages

are slow, then you're losing visitors. And if you're losing

visitors, you're losing money.



To speed up your download times, most web design

experts will suggest that you optimize your GIFs and JPGs

so that they download faster. They'll suggest that you make

your images smaller or remove them altogether. Or they'll

simply suggest that you put less stuff on your pages.



All of these methods work. The problem, however, is

that they all involve doing things that you don't want to do.

You don't want to squeeze any more quality and color out

of your images. The same goes for your content - you put

it there because you want it there. Basically, there's only so

far you can go with these approaches before you really

start to ruin your page.



Fortunately, there's one way to get your pages opening

faster without having to compromise your images or your

content. This is a simple and effective method, but one

that is rarely discussed by the web design experts.



To understand this approach, it's important to recognize the

difference between "perceived" download time and "actual"

download time. The perceived download time is the time it

takes to have enough stuff displayed on your page for the

visitor to be able to start studying your content. The actual

download time is the time it takes for the entire page and

all its contents to be fully downloaded.



The perceived download time is the one that really counts.

Why? Because once your visitor has something before

his/her eyes to read or look at, then there is much less risk

that he/she will click away because your page is taking too

long to load.



So how do you improve your perceived download time?



Simple, you break the content of your page down into two

or more tables.



You see, web browsers will not start displaying the contents

of a table until it has compiled the entire table to the end.

Once a table is compiled it will display, and the browser

will start compiling the next table.



That means that if you place the entire contents of your

page inside one big table, the browser will have to

compile the entire contents of your page before anything

will be displayed. The result: your visitor spends all that

time staring at a blank screen.



However, by putting some of the content towards the

top of the page into a table of its own, the rest of the

page can be downloading farther down, while your

visitor is busy studying the stuff that's already displayed.



I've used this method to great effect on my own website.

I went from an actual download time of up to 20 seconds

(staring at a white screen) down to a perceived download

time of rarely more than 3 seconds (often as low as

1 second)!



The ironic thing is, my page is now bigger (in terms of

Kilobytes) than it was before I made the change.

That's because 2 tables take more HTML than one.



But boy has that extra bit of HTML paid off!



Make a test page now and try it out. Your hit counter

will thank you for it!





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