Increase Sales with an Easy-To-Navigate Web Site - Get Articles by Leva Duell |  |
> Get Articles > Web Site Design > Increase Sales with an Easy-To-Navigate Web Site Increase Sales with an Easy-To-Navigate Web Site Download as PDFLeva Duell webmasterprofitablewebstrategies.com Profitable Web Strategies http://www.profitablewebstrategies.com/navigate.htm Increase Sales with an Easy-To-Navigate Web Site by Leva Duell Copyright: © 2002-2003 Can your visitors find what they’re looking for on your web site with one or two clicks? Easy navigation is essential to keep visitors at your site and turn them into buyers. Follow these 13 steps to make your web pages easy to navigate and compel prospective buyers to explore your web site. 1. Provide plenty of links on your home page, giving an overview of your web site's content and providing choices for your visitors. 2. Put clear navigation options at the top or left of your pages, so visitors see them right away. Users may not scroll through lengthy pages. In addition, repeat some links and add a "Go Back to Top" button at the end of long pages. 3. Provide links to your home page, main sections, order forms, contact page, and products page on every page. Potential buyers may not read your pages in the sequence you would like them to. 4. Use simple terms for your navigation buttons and links visitors will recognize such as "home," "order," and "contact." 5. Use standard underlined hyperlinks for recognition. The standard color for non-visited links is blue. (After visitors click on the link, the link color changes.) 6. Include a site map (table of contents) if your site has more than 20 pages. 7. Put your URL (e.g., www.yourname.com ) and email address on every web page. 8. Make navigation simple and consistent throughout your web site. Keep the style and location of your navigation buttons and links the same on every page. 9. Turn links into benefit-oriented headlines and include action verbs to motivate potential buyers to click on your links. For example, Ten ways to increase your web sales immediately. Sign up now to get this $29 report FREE. 10. Describe your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off). ALT tags can also improve your search engine rankings. 11. Avoid "splash" or "entry" pages (home pages with animation) visitors have to click on to enter the site that don't indicate what your site is about. 12. Avoid frames, drop-down menus, and pop-up windows. They may confuse visitors. 13. Make sure all links work. Make it easy and logical for potential buyers to get to the information they're looking for. Apply these steps now and watch your sales increase! If you need assistance implementing any of these strategies, turn to your professional web designer and ask for help instead of wasting your valuable time. P.S. Read more in-depth articles at http://www.profitablewebstrategies.com This article is an excerpt from Inside Secrets to Developing a Profitable Web Site. More info at http://www.profitablewebstrategies.com/ebook.htm . ------------------------------------------------------------- Web design built on proven marketing strategies! FREE monthly ezine "Web Profit Strategies" provides powerful, non-techie Web design and marketing strategies to increase your online profits. Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales." Send email to: mailto:subscribepwsprofitablewebstrategies.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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