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> Get Articles > Web Site Design > Let Your Visitors Build Your Website

Let Your Visitors Build Your Website


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Stephen Bucaro
bucarotechelpearthlink.net

Bucaro TecHelp
http://bucarotechelp.com


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Permission is granted for the below article to forward,

reprint, distribute, use for ezine, newsletter, website,

offer as free bonus or part of a product for sale as long

as no changes are made and the byline, copyright, and the

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Let Your Visitors Build Your Website



By Stephen Bucaro



Building and maintaining a website is a lot of work,

especially if you are a one-person operation. Along with

the technical design and maintenance of the website, you

have to manage content, advertising, and promotion.



The most important component of your website is the content.

Content gets your website listed in the search engines.

Search engines bring traffic to your website. Without traffic,

you can't generate revenue. But creating and posting content

is difficult and time consuming work. Wouldn't it be nice

if you could get your website's visitors to post the content

for you? You can!



What type of content can your visitors post?



- Articles

- Classified ads

- Ebooks

- Forum messages

- Photographs

- Poetry

- Recipes

- Reviews



I'm sure you can think of many more possibilities.



The ultimate visitor built website is an auction site. But

an auction site requires expensive and complex software

and advanced administration. You might prefer one of the

lower maintenance options.



The idea is, you let your visitors provide the content

while you focus on tasks more directly related to generating

revenue, like advertising and promotion.



There are two ways to let your visitors post content.



- Submit for your approval

- Direct posting to your website



The second option requires the visitor to setup an account

before posting. Then, if that user posts blatant

advertising or inappropriate material, you can delete the

material and cancel that users account. Websites that allow

direct posting are constantly under attack by abusers who

post blatant advertising. You might find the first option,

reviewing each submission and posting yourself, to be less

work in the long run.



A visitor built website receives two types of traffic.



- People who submit content.

- People who consume content.



The content producers must have an incentive to contribute.

That incentive can be the opportunity to promote

themselves; for example, a "resource box" at the bottom of

each article that they submit, or an "about the artist" page

for each account. Some visitor built websites provide an

incentive based upon a share of the website's revenue.



In most cases, the content itself will be incentive enough

for the content consumers. But in the case of a "free

classifieds" website, the reality is that few people seek

advertising. In this case, your website's audience will

consist soley of producers. In order to get repeat visits,

you'll have to cause their ads to expire after a certain

interval.



The most important part of a visitor built website is content

management. The content must be subdivided into sections or

categories. Let your visitors choose the category for their

contribution. In direct posting, website visitors will abuse

the posting process by posting an item under several or all

categories. You need to decide if posting an item under more

than one category is to be allowed.



Examples: www.epinions.com members earn money by writing and

submitting reviews of consumer products. www.site-reporter.com

members earn money by reviewing websites and completing

questionnaires.



A visitor built website lets you focus on tasks more directly

related to generating revenue, like advertising and promotion,

while relieving you of most of the chores of content creation.

Which type of visitor built website will you start?



----------------------------------------------------------

Resource Box:

Copyright(C)2002 Bucaro TecHelp. To learn how to maintain

your computer and use it more effectively to design a Web

site and make money on the Web visit http://bucarotechelp.com

To subscribe to Bucaro TecHelp Newsletter Send a blank

email to mailto:bucarotechelp-subscribetopica.com

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