"Take those Affiliate Links off your Home Page!" - Get Articles by David McKenzie |  |
> Get Articles > Web Site Design > "Take those Affiliate Links off your Home Page!" "Take those Affiliate Links off your Home Page!" Download as PDFDavid McKenzie brisneybrisney.com Brisney http://www.brisney.com/affiliate-links.htm Do not put the links of your affiliate programs on your home page. Why? Well you have slaved hard to get your home page ranked at spot number 5 on one of the major search engines for a popular term. Your visitor arrives at your site which loads nice and quickly (only takes a few seconds). And whammo! They see a nice little affiliate link right at the top of the page and click on it. They think 'Gosh, that was just the thing I was looking for.' But wait a minute. Who was that web site that directed them to the site they were looking for. Cannot quite remember them. It was just an affiliates links page anyway. You may make a commission on a sale from this person but you have just missed an even bigger opportunity. You just made a big mistake. By not letting your visitor get to know you first you did not develop any type of relationship. It is unlikely they will come back to your site. Why should they? They found what they wanted at your site so there is no need to come back. In fact they do not even remember who you are. A way around this problem is to take the affiliate links to the affiliate programs that you promote off your home page. Put them on your subsidiary pages instead. This way a visitor has to click through a few pages on your site to get to the affiliate link. And while they are doing that they are getting to know you a bit better. They might find out that you offer a newsletter at your site or that you have some great articles that you or others have written. They like what they see. And they are more likely to return again at a later date. You see they got to learn a bit more about you and your web site. They still end up getting to the affiliate link that they wanted. It just took them a bit more time. And it meant that you left some sort of positive impression on your visitor. There are so many web sites out there and so many people that are promoting affiliate links. The one opportunity you have is to develop a relationship with your visitor. By moving your links to subsidiary pages you might have a better chance of doing this. You may re-publish this article at your web site or in your e-zine as long as the following resource box is included at the end of the article and as long as you link to the URL and the email address in the resource box: "Take those Affiliate Links off your Home Page!" - Article by David McKenzie of http://www.brisney.com For great ideas on promoting your web site or marketing your affiliate programs subscribe to our Free twice monthly newsletter by sending a blank email to mailto:brisneybrisney.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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