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> Get Articles > Web Site Design > The 25 Deadly Sins For Your Internet Marketing Website

The 25 Deadly Sins For Your Internet Marketing Website


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Detlev Reimer
detlevinternetmarketing-success.com

The 25 Deadly Sins For Your Internet Marketing Website
http://www.internetmarketing-success.com/


Content Is KING !



If you create a website, be sure to have valuable content you

can offer. Try to find facts which cannot be found anywhere

else on the Internet. It can be a lot of hard work, but if you can

deliver unique content, you will certainly have visitors which will

appreciate this.



Especially, having dozens of banners at your homepage should

be avoided. This is like to say to someone on the street : "Give

me all your money". Your visitor has not intended to come to

your website to make you money but to find valuable content

he can profit from.



Be Decent With Your Ads



Of course, this should not refrain you from making money with

your website, but it has to be more decent than blinking banners

everywhere on your page. One banner, a sponsor, should be

enough for one page.



Once you have finished your pages and uploaded them to your

webspace, be sure to check everything online as well. Often,

the links work on your local computer but if you want to access

it on the net, pages cannot be found, graphics are not loaded,

links lead to nowhere-land, forms do not work correctly etc. ...

etc.



Check Every Link Online



Most of the times this is due to the fact that links are automati-

cally set to your local directories and not to your URL. So make

sure, you test every link online as well, especially the spelling of

your linknames. This is a very common source for faults and

testing is something I would really recommend.



Test The Functionality Of Your Forms



If you have forms on your web site, test the functionality with

your own contact information and e-mail address first. Nothing

is more annoying to your visitors than if they want to contact

you through the form you deliver and then nothing happens or

they get an errror messsage. This doesn't have to be that way.





25 Deadly Sins For Your Internet Marketing Website



01. Your page has so many advertisements on it that your

content is hidden



02. Background sound is played in a loop and cannot be

switched off and takes ages to load...



03. Your visitors get confused by too many links on your home-

page



04. Incoming e-mails are answered after more than 3 days



05. Links cannot be recognized as being links



06. Letting the visitor guess what comes next if they click on

a link (Text like: ...more or ...next page)



07. Hiding your links within the text so that they only can be

found by placing the mouse over it ( it becomes a hand...)



08. Using more than 6 different colours for your basic design



09. Visitors have to guess which submenu they are in



10. Many spelling errors in your body copy



11. Nothing for FREE on your site



12. Forced registration on your first page or no content

available...



13. Your page takes 2 or 3 minutes to load ... most people will

interrupt it



14. Using wrong fonts (fonts which are installed on YOUR

computer only)



15. Showing the same picture but name them differently. By

doing this, it cannot be taken from your browser cache to

speed up the loading time of your page



16. No cross-browser test; your site looks excellent on the

Internet Explorer but...



17. Scaling your graphics only by width and height attributes

of your HTML-code instead of making your graphics

smaller/bigger



18. Headlines as gifs instead of text; search engines will ignore

them and your loading time will increase



19. Using dozens of blinking elements and marquee-fonts on

your pages



20. No unique content, just rehashed material from other web-

sites



21 "Ugly" pages; colours which don't fit together, backgrounds

which make your text very hard to read



22. Pages which have no "exit", no links which lead you back

to your starting page



23. Choosing a hard to remember name for your website, you

want to be found, don't you ?



24. Wrong prices for your articles



25. Choosing slow ISP's



--------------



+ Forgetting to have fun! Don't take everything too serious ;-)



---------------------------------------

Article by Detlev Reimer. Feel free to use the article with these

bylines included. Detlev has just finished creating his first product,

a database program for Internet marketers which will help you to save

and organize e.g. your advertising, customer and contact data. For

further details, please visit : http://www.promobuddy.com/ . Sign up

for his newsletter at http://www.internetmarketing-success.com/ .





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