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Using Tables As a Strategic Sales Tool


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Candice Pardue
editorwebmastercourse.com

Online Success for Internet Business
http://www.webmastercourse.com/


Why Tables?



Tables have helped me to do the following while

designing my website:



1. Establish organization.



2. Create sections on my web pages that are neat

and uniform.



3. Build a unique sales presentation with

direction.



With tables, I've been able to build an effective

site that gets results, and you can too!



Below are a couple of table tips to help you

design a customer-oriented site for web success:



Table Tip One - The Two-Column Web Page



What I mean by "two-column" is to divide your

table into two columns - one for your text

writing, and one for your navigation bar.



Which side your navigation bar will be on is

up to you, but it is recommended that your side

navigation bar be located on the left for

the best results. The reason for this is

that a person's eyes are generally drawn to

the right of a page (even when online). So,

you can see why it would be wise to have your

"headline" and sales presentation to the right.



However, if you're operating a site that's

very similar to a mail order catalog with

many products, you'll want to place your side

navigation bar on the right. Have you ever

noticed that most mail order catalogs have

their listing indexes on the right-hand side

of the pages? And, since your site will

attract the same type of customers, you'll

want to keep your web page looking close to

what they're accustomed to seeing in the

catalogs.



Table Tip Two - The 600 Pixels Rule



What's the 600 pixels rule? It's very

simple. I discovered quickly that my web

pages did not appear the same on every computer

system available. And, because I have no

control over which system my "potential"

customers will use to view my site, I

changed my table sizing to be "system" friendly.

By making the overall "width" of your table

600 pixels, you'll have a much better chance

of your website looking decent on various

computer systems.



Some people online use big screens, some

small and some have special set-ups where

space is limited for online viewing.



A safe table width size for your web pages

is 600 pixels. This size will help prevent

your site from looking distorted on systems

that are different than your own. I haven't

had any complaints since I changed my table

sizes to 600 pixels. But, before the re-sizing,

I had several people to email me with

complaints about my site's design.



These two tips alone have helped my website

tremendously! I've tried other techniques of

design, but found that these methods get

positive results. Give them a try!



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