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> Get Articles > Web Site Design > Web Site Maintenance Web Site Maintenance Download as PDFRichard Lowe articlesinternet-tips.net Internet Tips And Secrets http://www.internet-tips.net Copyright (C) Richard Lowe Jr. and Claudia Arevalo-Lowe, 1999-2001. Permission is granted to reprint the following article as long as no changes are made and the byline, copyright information, and the resource box is included. Please let me know if you use this article by sending an email to mailto:articlesinternet-tips.net Article Title: Web Site Maintenance Author: Richard Lowe, Jr. Contact Author: mailto:articlesinternet-tips.net Publishing Guidelines: May be freely published w/bylines Web Address: http://www.internet-tips.net Autoresponder Address: mailto:article-199internet-tips.net There are many things that all webmasters must do on a regular basis to ensure that their web sites remain useful and functional. Some of the tasks you should be performing are listed below. Promote You must promote your web site constantly. Every single day you should do something, anything, which attempts to get people to your site. This is extraordinarily critical in order to ensure that people continue to visit your site day after day. The "Advertising" section describes many of the techniques that you can use to get your site noticed. Advertising - http://www.internet-tips.net/Advertising/Advertising.htm Check your links Another task that must be performed on a regular basis is checking for "link rot". This is the tendency for broken links to appear all over a site. It is most common with external links (sites move, are abandoned or are modified all of the time) but can occur occasionally with internal links. Link Rot - http://www.internet-tips.net/Webmaster/maintlinkrot.htm Change Your Site People expect sites on the web to be constantly changing. If your site is static and unchanging there is no reason for someone to come back again - after all, they've already seen it so why return? One major way to get them to come back is to change the content constantly and to be sure that your visitors know it is changing. Monitor Your Site Subscribe to a service which checks your site on a regular basis. This is important, as if your site is constantly "bouncing" you will find it being removed from search engines and your visitor levels will drop. Review Your Statistics A task you should be performing on a regular basis is to review your statistics. At a minimum, you should check your page counts to be sure that your site is being viewed. At best, you need to know where people are coming from, which browsers they are using and what they visited while they were at your site. A webmaster who does not have access to statistics is a crippled webmaster who has no idea how effectively his website is performing. Statistics - http://www.internet-tips.net/Webmaster/Statistics.htm Publish A Newsletter I firmly believe that all webmasters who maintain sites of any significance (a reasonable amount of content) should regularly publish a newsletter. This allows interested visitors to be updated on events and new materials published on the site, and gives the webmaster a method for communicating with his audience at will. Ezines - http://www.internet-tips.net/Ezines/index.htm Stay Up-to-Date All webmasters need to stay up-to-date on new technologies which they can use to improve their web site. In addition, getting certified, joining organizations, continuing their education and attending conventions is essential to staying current and active. Certifications - http://www.internet-tips.net/Misc/Certifications.htm Organizations - http://www.internet-tips.net/Misc/organizations.htm Education - http://www.internet-tips.net/Misc/education.htm Review Your Site Occasionally review your site. When you look over a page, check your grammar, spelling and accuracy. Remember that as time progresses your articles may become stale, so be sure and recheck your conclusions and facts. What may have been true when you wrote the article last year is not necessarily true or important anymore. Check Your Site's Security Learn as much as you can about web site security, and ensure that, to the best of your abilities and knowledge, that your site is secure. This ensures that your customers (if any) and visitors information remains confidential and safe. It also protects you and your web host from harm. Protect Your Visitor's Privacy Post a privacy policy and adhere to it without exception. Review your practices occasionally against your policy to ensure you are following it to the letter. NOTE: The following information must be included if you reprint this article: ---------------------------------------------------------------------- Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: mailto:internet-tipsGetResponse.com Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com List of articles available for reprint: mailto:article-listinternet-tips.net How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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