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Starting Your Own Business?


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Jim Schulte
jcs795adelphia.net

The Internet Marketing Junkie
http://www.imjpads.com


Starting Your Own Business? .....Great Idea

But Watch The Hours.

By Jim Schulte

(c) 2003



So you want to be your own boss? That's a great

idea. You have the required knowledge and

backround, you know exactly what it is you want to

be involved with. You are tired of that 9 to 5

routine. You want to spend more time with your

family, doing the things that you like.



You have the money you need to "make it" on your

own for at least 1 year, so you tell your boss it

was a pleasure, and embark on your new career. Ah,

the joy of being your own boss. It's such a great

feeling. It's the American dream for most people.

Before you make that jump though, be sure you have

considered all the facts.The time it takes to

operate your business, whether it be online or

off, is much greater than you might think.



When you worked for some one else, you dreaded

that 1 hour commute both ways. Then the 9 to 5

workday, and possibly a little overtime of, let's

say, 5 hours per week. Then add in the occassional

half day on Saturday to clean up your desk from

the work you didn't finish during the week. Tack

on the commute for Saturday, only 1 hour round

trip because the traffic is not as heavy due to

the fact that most people are home sleeping. Total

hours for this week, 60! Well now you have your

own business, so you won't be working no where

near that many hours anymore.



That statement is no closer to the truth, then

Richard Nixon telling us he was no crook. It's

true that you won't have that awfull commute

anymore. That, coupled with the overtime and

Saturday deal, will give you 20 free hours a week.

Oh boy, 20 extra hours to do what I want. You will

find out very quickly that the extra time you

thought you had, will soon disappear right before

your very eyes. That 60 hour work week you hated

so much, will turn into a 65 to 80 hour week in no

time, without you realizing it happened.



I'm not trying to be negative here, I'm just

stating facts. I started an online business 1 year

ago, selling mouse pads, and nothing else. I

didn't go for the usual MLM and other electronic

stuff. When you start an online business you need

a website, and a newsletter to support the product

and/or service. Then you need to advertise, and

keep up on current marketing trends, and build

your list, and publish your newsletter every week,

and write articles, and talk with other

publishers, and search for fresh content, and

update your website regularly, and submit it to

all the search engines, and good God don't spam

anybody or the plug will be pulled on the whole

shooting match, faster than you can say, where did

all of my free time go!



I also have two offline businesses. I sell my

mouse pads to local shops (this one is doing vey

well), and I run a handyman service with a friend

of mine. The handyman thing is just starting out

but, is looking very promising. The total hours I

devote to both my online and offline endevors

averages out to about 52 hours per week. Oh yeah,

I almost forgot. I also work a 40 hour week at my

"day job".



Make sure you have considerd all of these factors

before you tell your boss to take a long walk off

a short pier. If you are interested in starting an

online business, you won't have to sift through

all of the usual paperwork related to starting an

offline business. You still need to know what

you're doing of course, and you will need to know

how to talk the talk, and walk the walk, so to

speak. Online businesses are not as easy to

operate as everyone thinks. There are literally

1000's of competitors.



Offline, or "brick and mortor" businesses, require

lots and lots of paperwork. You will need a D.B.A.

(doing business as), a tax I.D. number, business

checking account, business cards, etc. There are

many more things needed to operate your offline

business, with a whole bunch more of monitoring

agencies, looking over your shoulder all of the

time.



The online business is easier to run in terms of

less paperwork, but still requires a great deal of

your time. I have found in my online experience

that, there are more people willing to help you

with any number of things you may have questions

about. I have also developed some great business

relationships with online business owners. It's a

little tougher to do that offline, as some of the

markets are very small, and everyone thinks you're

trying to steal their customers.



Starting your own business IS a great idea. Just

be aware that, like anything else in life, if you

want it to be successful, and make it work, you

have to put in the time. Remember, you're going to

be the boss, and you're the one responsible for

EVERYTHING. There will be no one else to blame for

your success or failure. In the begining it will

be just you doing everything that needs to be

done.



If you have a solid business plan and stick to it,

making the proper changes as things change in your

business, then in a short time you will see

results. In the first year, that 60 hour week you

use to put in, will look like a part time job.

Until that happens though, don't look for any FREE

time, because there won't be as much. Put in the

needed hours, streamline the daily tasks as much

as you can, and in the end, it will have been

worth everyone of those 80 hour weeks.



Finally, if you want something bad enough, don't

let the little obstacles get in your way, stay the

course, and never ever give up your dream





Jim Schulte

Creator of the

Internet Marketing Junkie Mouse Pad

http://www.imjpads.com



Editor/Publisher The I.M.J. Newsletter

http://www.imjpads.com/mycustompage0013.htm



mailto:jcs795adelphia.net





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