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Starting Your Own Business?
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Jim Schulte
jcs795adelphia.net
The Internet Marketing Junkie
http://www.imjpads.com
Starting Your Own Business? .....Great Idea
But Watch The Hours.
By Jim Schulte
(c) 2003
So you want to be your own boss? That's a great
idea. You have the required knowledge and
backround, you know exactly what it is you want to
be involved with. You are tired of that 9 to 5
routine. You want to spend more time with your
family, doing the things that you like.
You have the money you need to "make it" on your
own for at least 1 year, so you tell your boss it
was a pleasure, and embark on your new career. Ah,
the joy of being your own boss. It's such a great
feeling. It's the American dream for most people.
Before you make that jump though, be sure you have
considered all the facts.The time it takes to
operate your business, whether it be online or
off, is much greater than you might think.
When you worked for some one else, you dreaded
that 1 hour commute both ways. Then the 9 to 5
workday, and possibly a little overtime of, let's
say, 5 hours per week. Then add in the occassional
half day on Saturday to clean up your desk from
the work you didn't finish during the week. Tack
on the commute for Saturday, only 1 hour round
trip because the traffic is not as heavy due to
the fact that most people are home sleeping. Total
hours for this week, 60! Well now you have your
own business, so you won't be working no where
near that many hours anymore.
That statement is no closer to the truth, then
Richard Nixon telling us he was no crook. It's
true that you won't have that awfull commute
anymore. That, coupled with the overtime and
Saturday deal, will give you 20 free hours a week.
Oh boy, 20 extra hours to do what I want. You will
find out very quickly that the extra time you
thought you had, will soon disappear right before
your very eyes. That 60 hour work week you hated
so much, will turn into a 65 to 80 hour week in no
time, without you realizing it happened.
I'm not trying to be negative here, I'm just
stating facts. I started an online business 1 year
ago, selling mouse pads, and nothing else. I
didn't go for the usual MLM and other electronic
stuff. When you start an online business you need
a website, and a newsletter to support the product
and/or service. Then you need to advertise, and
keep up on current marketing trends, and build
your list, and publish your newsletter every week,
and write articles, and talk with other
publishers, and search for fresh content, and
update your website regularly, and submit it to
all the search engines, and good God don't spam
anybody or the plug will be pulled on the whole
shooting match, faster than you can say, where did
all of my free time go!
I also have two offline businesses. I sell my
mouse pads to local shops (this one is doing vey
well), and I run a handyman service with a friend
of mine. The handyman thing is just starting out
but, is looking very promising. The total hours I
devote to both my online and offline endevors
averages out to about 52 hours per week. Oh yeah,
I almost forgot. I also work a 40 hour week at my
"day job".
Make sure you have considerd all of these factors
before you tell your boss to take a long walk off
a short pier. If you are interested in starting an
online business, you won't have to sift through
all of the usual paperwork related to starting an
offline business. You still need to know what
you're doing of course, and you will need to know
how to talk the talk, and walk the walk, so to
speak. Online businesses are not as easy to
operate as everyone thinks. There are literally
1000's of competitors.
Offline, or "brick and mortor" businesses, require
lots and lots of paperwork. You will need a D.B.A.
(doing business as), a tax I.D. number, business
checking account, business cards, etc. There are
many more things needed to operate your offline
business, with a whole bunch more of monitoring
agencies, looking over your shoulder all of the
time.
The online business is easier to run in terms of
less paperwork, but still requires a great deal of
your time. I have found in my online experience
that, there are more people willing to help you
with any number of things you may have questions
about. I have also developed some great business
relationships with online business owners. It's a
little tougher to do that offline, as some of the
markets are very small, and everyone thinks you're
trying to steal their customers.
Starting your own business IS a great idea. Just
be aware that, like anything else in life, if you
want it to be successful, and make it work, you
have to put in the time. Remember, you're going to
be the boss, and you're the one responsible for
EVERYTHING. There will be no one else to blame for
your success or failure. In the begining it will
be just you doing everything that needs to be
done.
If you have a solid business plan and stick to it,
making the proper changes as things change in your
business, then in a short time you will see
results. In the first year, that 60 hour week you
use to put in, will look like a part time job.
Until that happens though, don't look for any FREE
time, because there won't be as much. Put in the
needed hours, streamline the daily tasks as much
as you can, and in the end, it will have been
worth everyone of those 80 hour weeks.
Finally, if you want something bad enough, don't
let the little obstacles get in your way, stay the
course, and never ever give up your dream
Jim Schulte
Creator of the
Internet Marketing Junkie Mouse Pad
http://www.imjpads.com
Editor/Publisher The I.M.J. Newsletter
http://www.imjpads.com/mycustompage0013.htm
mailto:jcs795adelphia.net
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